Our General Manager

Our General Manager : Brent Denham

Brent gained exposure to this industry from a very early age. His father, an owner of a major Ford dealership, employed Brent at the age of 14 during the summer months. His duties included keeping the lot clean and mowing the grass. From there, Brent graduated to the wash bay and then onwards to the service department where he acquired practical experience with mechanics apprenticeship. Following a short period as a rig hand, he returned to the industry in April 1983 as a "fill-in" sales consultant for his father. With no intention of remaining in the car business, he was promoted to Sales Manager of the family's Camrose dealership in February of 1986. In October 1987, Brent returned to Wetaskiwin to incorporate "Brentridge Mercury". At the age of 24, it should be noted that, Brent was the youngest person to own a Ford Dealership. Brent has served as president of the Wetaskiwin Auto Dealers Association, been recognized by Ford on several occasions for his dedication to the industry and has been voted by his peers to represent them on the Ford of Canada National Dealer Council. Brent has recently moved on to become the General Manager at Denham Ford. Brent brings with him his vast experience, his knowledge of the industry, his progressive nature, and 100% commitment to TOTAL customer satisfaction. His philosophy of hard work and dedication is demonstrated first by his actions and then by those of his loyal staff. His primary belief is that an environment that breeds professionalism and dedication only lends to one thing...a long lasting relationship with customers that is mutually beneficial.